There are three things that I look for in every welcoming email. 🎯 Personalization 🎯 Clear Call-to-Action 🎯 Relevance ### Webflow One of my favorite welcoming emails is from Webflow. Why? 🤔 It's simple, reads well, and tells me exactly what I should do next. But does it include all three things that I look for in every welcoming email? Not exactly. 😔 Webflow provides a clear call-to-action, and the email is highly relevant. It knows I'm a new user, so it provides me with steps on getting started and additional access if I need support or inspiration. But it’s missing personalization. Webflow’s onboarding asked for my name, what my role is (i.e. marketer, entrepreneur) and who I will be building websites for (i.e. my business, or for clients) but doesn't use any of that information to personalize my email.